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About NOW


Established in January 2014, Southern California, NOW Brand represents an actionable meaning of Nonstop On Wheels – with the relentless attitude of reserving safety equipment for cycling and outdoor sports; NOW Brand provides Cycle Helmets, Urban Helmets, MTB Helmets, and Cycling Accessories 

The founder of NOW Brand holds more than 10 years of experience in R&D and managing New Car Projects for Automotive Corporates, 12 years of accumulated experience has been applied in managing a Global Motorcycle Helmet Brand, KBC Helmet (ODM for Harley Davidson, Fox, Scott, etc.) The experience accumulated from hands-on development and manufacturing has innately grown the knowledge of know-how and best practices in providing safety equipment for the consumers; by abiding to the market’s regulation, respective to the country; reliability, and optimal functionality, all compromised in NOW Brand products.

NOW Brand always strives for a challenge, reluctant to never stop, and strives for original ideas. With a prominent milestone planned ahead, NOW Brand will unceasingly push forward with investments, research and development, and provide results with positive merits. Protective Gear and Accessory for Action & Outdoor Sports will be lined up to grow as a Global Brand for the global consumers.

NOW refuses to be an ordinary helmet company. Creating protective gears focusing safety, performance, and distinction is our main mission.

Experience the Distinction!


Thank you,
NOW Brand

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