2017 Tour of Long Beach

Last weekend at Long Beach. We attended the 2017 Tour of Long Beach as a Bronze Sponsor. Great people, great band, great weather, and thank you for all the support from riders all over the place! Thank you.

2017 Redlands Bicycle Classic

Redlands! All the cyclists competing to be the best in their category. Weather didn’t help them, but it was great that everyone finished their race safely. It was hailing at one point and everyone had to evacuate to safe place, but other than that it was a great event ...

2017 Sea Otter Classic

Sea Otter is one of the biggest bicycle event in North America and this year was little more special because NOW launched our first MTB helmet, XFlow!

2017 Campagnolo San Diego Gran Fondo

Campagnolo Gran Fondo San Diego! Southern California meets Italy in this celebration of cycling, food, and San Diego’s picturesque water front. Held in beautiful Downtown San Diego, the two-day festival features a mass-start, timed Gran Fondo with 4 route options, timed Kin ...

2017 Solvang Century

NOW Helmet was at 2017 Solvang Century for the first time! Solvang, the “Danish Capital of America”, is one of the most popular cycling regions in California and the Solvang Century is its biggest cycling event. The 35th annual event took place on March 11th 201 ...

SPOEX 2017 Seoul, KOREA

NOW Team attended SPOEX 2017! Sports & Leisure Industry Show (SPOEX) is the largest and fastest growing sports and leisure show in South Korea. It brings opportunities for international exhibitors and buyers from all around Asia to participate and explore the newest spo ...

CABDA EXPO 2017

Past week NOW Helmet team was in Illinois to attend CABDA. It was little different type of a show compare to other events we usually attend because this show was only for dealers. CABDA was dealer-only show! The show was smaller compare to other shows, but it was action pack ...

Tour de Palm Springs 2017

NOW Helmet was at the Tour de Palm Springs 2017 for the first time this year. It was definitely one of the biggest event we have attended (about 8000 riders). We were there for two days, Friday and Saturday (main event). Friday was all about staying dry under the booths whil ...